FTC Calls Use of Bots in Advertising a “Deceptive Practice”

The Federal Trade Commission (“FTC”) has sent a report to Congress on the use of social media bots in online advertising. Based on their observations, the FTC says that the use of these bots may constitute a “deceptive practice” under certain circumstances. This means that any person or company that uses bots for illicit purposes may be opening themselves to legal liability at some point. Continue reading “FTC Calls Use of Bots in Advertising a “Deceptive Practice””